Buy-Side M&A Advisor

Client Background

A buy-side M&A advisory firm retained by a large strategic acquirer to identify and engage potential acquisition targets in the cybersecurity sector across North America and EMEA.The power of partnership

The Challenge

The client's corporate mandate required them to build a broad, global pipeline of potential targets that fit a very specific technology and revenue profile. Manual sourcing was too slow and lacked the scale to meet the acquirer's aggressive timeline.

The Solution & Results

We deployed a scaled, multi-continental outbound program targeting founders and corporate development leads at over 27,000 cybersecurity firms. The program used AI-assisted personalization to manage the complexity of the outreach.

• The campaign successfully identified and initiated conversations with 421 potential acquisition targets that fit the mandate's criteria.

• This created a pipeline representing over $4.6M in potential advisory fees for our client.

• The process provided a comprehensive map of the global cybersecurity landscape, delivering immense strategic value to the end-client beyond just the immediate targets.