CEO Life

Client Background

CEO Life is an exclusive membership program and network for high-net-worth CEOs and entrepreneurs, providing community, coaching, and high-level masterminds.

The Challenge

The company was spending over $120,000 per month on paid advertising to attract members. While effective, the cost of acquisition was high, and the quality of applicants was inconsistent. They needed a more direct and cost-effective client acquisition channel.

The Solution & Results

We designed and deployed a large-scale, laser-targeted outbound campaign to reach the same high-net-worth CEO audience directly. The messaging focused on the exclusivity and value of the network, resonating strongly with the target audience.

• The outbound system generated over $500,000 in directly attributable revenue and booked more than 2,000 qualified sales calls.

• The results were so strong and immediate that the client shut off their $120,000/month paid advertising budget entirely.

• Our process replaced a massive, unpredictable ad spend with a more efficient, scalable, and profitable client acquisition system.

  
  

“With this system, we finally had transparency. We knew exactly who we were reaching, the quality was higher, and the ROI blew paid ads out of the water. We generated over $500,000 in revenue and booked more than 2,000 sales calls - all from outbound.”

Jeff Cassman, Head of Marketing, CEO Life