Sell-Side M&A Advisory Firm

Client Background

A boutique M&A advisory firm with a mandate to sell a profitable, founder-led technology company. Their primary objective was to maximize the sale price for their client by creating a highly competitive auction process.

The Challenge

To ensure maximum valuation, the advisory firm needed to go far beyond their existing network of contacts. They required a rapid, large-scale outreach campaign to contact thousands of potential buyers globally, including private equity firms with a relevant investment thesis and corporate development teams at strategic acquirers.

The Solution & Results

We designed and executed a massive, multi-channel outreach campaign targeting over 100,000 contacts. The campaign was structured to quickly identify and qualify interested parties from a vast and diverse pool of potential acquirers, using the exact high-volume methodology shown below.

• The campaign successfully engaged a massive audience, generating over 1,200 positive replies from interested parties.

• These initial replies were then qualified down to 150+ institutional and strategic buyers who signed NDAs and were invited into the formal diligence process.

• This process created a robust and competitive deal environment, which was critical in driving up the final valuation and giving the seller multiple attractive options for the exit.

• The sheer scale and speed of the outreach provided the advisory firm with a comprehensive map of the buyer landscape, delivering strategic value far beyond a traditional, limited-scope process.