Specialty Lending Firm
Content:
Content:
Content:
Category:
Category:
Category:
Fee Pipeline
Fee Pipeline
Fee Pipeline
SQL's
SQL's
SQL's
Days
Days
Days
Client Background
A specialty finance firm providing non-dilutive venture debt and growth capital to technology companies.
The Challenge
The firm needed to connect directly with CFOs and Founders at growth-stage (Series B-D) companies who were actively raising capital or exploring alternatives to equity financing, a notoriously difficult audience to reach.
The Solution & Results
We deployed a campaign targeting CFOs at recently-funded technology companies, positioning our client's venture debt offering as a smart, non-dilutive complement to their recent equity raise.
The campaign generated 86 qualified conversations with key financial decision-makers in just six weeks.
This activity created a $120,000 pipeline of potential arrangement fees for the lending firm.
The process established a scalable channel for reaching a time-sensitive and highly specific market segment, filling their pipeline with relevant opportunities.
Client Background
A specialty finance firm providing non-dilutive venture debt and growth capital to technology companies.
The Challenge
The firm needed to connect directly with CFOs and Founders at growth-stage (Series B-D) companies who were actively raising capital or exploring alternatives to equity financing, a notoriously difficult audience to reach.
The Solution & Results
We deployed a campaign targeting CFOs at recently-funded technology companies, positioning our client's venture debt offering as a smart, non-dilutive complement to their recent equity raise.
The campaign generated 86 qualified conversations with key financial decision-makers in just six weeks.
This activity created a $120,000 pipeline of potential arrangement fees for the lending firm.
The process established a scalable channel for reaching a time-sensitive and highly specific market segment, filling their pipeline with relevant opportunities.
Start The Conversation
Schedule a confidential consultation to discuss your business development objectives and see whether our approach is a fit for your growth targets.
Start The Conversation
Schedule a confidential consultation to discuss your business development objectives and see whether our approach is a fit for your growth targets.
Start The Conversation
Schedule a confidential consultation to discuss your business development objectives and see whether our approach is a fit for your growth targets.